YMCA
The YMCA of Greater Seattle is all about creating a welcoming environment for its members: people who are dedicated to bringing about meaningful change for themselves and for their community! Several years ago I helped incorporate the then new national brand across all 13 Seattle area branches. More recently I developed a suite of new materials for the Y. A great example of applying high-level brand guidelines while creating unique pieces with a strong brand voice!
Graphic Design
Layout
Campaigns
Collateral
Social Media
Illustration
Client / Year
YMCA of Greater Seattle / 2017
Campaigns like this one require experience with a wide range of media: print, environmental, web, social media, email.
Custom web hero for campaign
For the Y's corporate wellness program I created a piece to compete with commercial gyms in downtown Seattle
Showcasing the beautiful and historic Y building in downtown Seattle
My choice from the Y photo library to inspire the look of the camp campaign: warm and sunny, fun and relaxed.
Summer camp branded emails to the families of registered campers
Custom icons and Y library icons to reflect the content of each email
A brand new health intervention booklet to guide health care prviders through intervention conversations with patients
Each of the Seattle YMCA's 13 branches distribute a unique program every season