Years after I developed Seattle Tilth’s brand, the organization became Tilth Alliance as the result of a fusion. The upbeat and earthy non-profit asked me to develop a new look and matching materials. Because many people are unfamiliar with the word 'tilth', the updated brand has a visual reference to the word. We kept some original brand elements for recognisability and to retain the informal and fun-loving vibe. (FYI: the word 'tilth' comes from the same root word as 'to till' and means the quality of soil. Soil that’s perfect for planting has 'good tilth'! )

Art Direction
Branding
Environmental Design

Client / Year
Tilth Alliance / 2017

BEFORE: I developed Seattle Tilth’s brand in 2008. The images above show the brand that was still going strong until Tilth Alliance hired me for the rebranding project.

BEFORE: Seattle Tilth became Tilth Alliance after a fusion: the brochure above shows the Seattle Tilth brand that I developed prior to Tilth Alliance rebranding.

AFTER: Tadaaa, the new logo! The updated brand brings back some of the previous elements and keeps the casual, colorful atmosphere alive.

A new brochure touching on all different aspects of Tilth Alliance’s work, clarified by icons that are used thorughout all collateral.

I created a series of produce icons that can spruce up any standard merchandise in a flash.

Veggie illustrations and branding elements applied to a CSA box.

For a brand that will be applied to a wide variety of materials—by a wide variety of people—I like to include strong elements that can be mixed and matched, create flexible templates, and provide easy-to-apply guidelines.  

Social media icons and imagery are an important part of succesful branding.

A quick peek at the inspiration board and alternative logos that were presented during the process.