Tilth Alliance
Years after I developed Seattle Tilth’s brand, the organization became Tilth Alliance as the result of a fusion. The upbeat and earthy non-profit asked me to develop a new look and matching materials. Because many people are unfamiliar with the word 'tilth', the updated brand has a visual reference to the word. We kept some original brand elements for recognisability and to retain the informal and fun-loving vibe. (FYI: the word 'tilth' comes from the same root word as 'to till' and means the quality of soil. Soil that’s perfect for planting has 'good tilth'! )
Art Direction
Branding
Environmental Design
Client / Year
Tilth Alliance / 2017
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