Just Better.

Just Better.® is the new kid on the fiber supplement block. We went for a clean, slick design that would appeal to health food enthusiasts and the sports supplement market. Fresh, green, urban, subtle and sophisticated, this is not your grandma's fiber! The no-nonsense look reflects the product's simple and straightforward formula, and clearly stands out on the fiber shelf in grocery and drug stores.

Art Direction
Branding
Package Design
Illustration


Client / Year
Just Better Brands / 2017

Green food photo inspiration

Clean and bright package, ready to jump off the shelf.

Custom icons for allergens and other product characteristics

I created these stickers to easily customize off-the-shelf packaging for phase 1 of the product launch.

Moodboard and style exploration

Moodboard and style exploration

Early brand exploration, applied to stick pack mockups

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