<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Heidi&#039;s Blog</title>
	<atom:link href="http://heidismets.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://heidismets.com/blog</link>
	<description>notes on the creative process</description>
	<lastBuildDate>Mon, 15 Nov 2010 20:04:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>(branding) mission accomplished</title>
		<link>http://heidismets.com/blog/branding-mission-accomplished/</link>
		<comments>http://heidismets.com/blog/branding-mission-accomplished/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 02:54:31 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=473</guid>
		<description><![CDATA[Time flies. It has been a long time since the last news from my graphic design studio. That doesn&#8217;t mean there was nothing exciting happening. In fact, work got so exciting for a while that I didn&#8217;t even make time for posting anything on this blog. Fall is officially here in Seattle which means productive [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/11/dyna-logo-tagline.jpg"><img class="alignleft size-medium wp-image-503" title="dyna logo tagline" src="http://heidismets.com/blog/wp-content/uploads/2010/11/dyna-logo-tagline-300x216.jpg" alt="" width="300" height="216" /></a></p>
<p>Time flies. It has been a long time since the last news from my graphic design studio. That doesn&#8217;t mean there was nothing exciting happening. In fact, work got so exciting for a while that I didn&#8217;t even make time for posting anything on this blog. Fall is officially here in Seattle which means productive design times. Today a small show and tell of my latest branding project. Local contractor Dyna hired me to revamp their business brand just before summer. And now, a few months later, all the pieces are coming together nicely.</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/11/IMG_02171.jpg"><img class="alignleft size-medium wp-image-500" title="IMG_0217" src="http://heidismets.com/blog/wp-content/uploads/2010/11/IMG_02171-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/11/IMG_02161.jpg"><img class="alignleft size-medium wp-image-501" title="IMG_0216" src="http://heidismets.com/blog/wp-content/uploads/2010/11/IMG_02161-300x187.jpg" alt="" width="300" height="187" /></a></p>
<p>Stay tuned for the new Dyna web site which will be up next week. I am very excited about this one.</p>
<p>For  a peek into the design process, these are  the logos I presented in the first round:</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/11/dyna_logos5.jpg"><img class="alignleft size-large wp-image-499" title="dyna_logos" src="http://heidismets.com/blog/wp-content/uploads/2010/11/dyna_logos5-938x1024.jpg" alt="" width="938" height="1024" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/branding-mission-accomplished/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FREEDOM RELEASED</title>
		<link>http://heidismets.com/blog/freedom-released/</link>
		<comments>http://heidismets.com/blog/freedom-released/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 01:17:31 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=453</guid>
		<description><![CDATA[After having designed numerous books for local publisher The Mountaineers Books, I was asked to design the 50th anniversary edition of the granddaddy of all their books, the &#8220;Bible of Mountaineering&#8221;, the very reason The Mountaineers Books was founded: Mountaineering, Freedom of the Hills. (More commonly known as Freedom). The cover design uses the same [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/09/Sept10-Freedom8.jpg"><img title="Sept10-Freedom8" src="http://heidismets.com/blog/wp-content/uploads/2010/09/Sept10-Freedom8.jpg" alt="" width="300" height="358" /></a><br />
After having designed numerous books for local publisher The <a href="http://mountaineersbooks.org">Mountaineers Books</a>, I was asked to design the 50th anniversary edition of the granddaddy of all their books, the &#8220;Bible of Mountaineering&#8221;, the very reason The Mountaineers Books was founded: <em>Mountaineering, Freedom of the Hills</em>. (More commonly known as <em>Freedom</em>).</p>
<p>The cover design uses the same recognizable layout as the previous edition but now with updated typography, gold for the 50th anniversary, an anniversary logo and a dramatic and thrilling mountain shot. The interior page design comes from my hand too but the 600 (!) pages were produced by a different (very patient and dedicated) designer.</p>
<p><em>previous edition<br />
<img title="Picture 1" src="http://heidismets.com/blog/wp-content/uploads/2010/09/Picture-11-150x150.png" alt="" width="150" height="150" /> </em></p>
<p><em><br />
</em></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/freedom-released/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EU Organic Logo</title>
		<link>http://heidismets.com/blog/eu-organic-logo/</link>
		<comments>http://heidismets.com/blog/eu-organic-logo/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 17:48:30 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=422</guid>
		<description><![CDATA[Last weekend I was in Brussels and saw this banner on a building in the European Union &#8216;office park&#8217;. Later I realized the banner might have been up since February so I would hardly call this breaking news (but as I never go to Brussels I had obviously not seen it before&#8230;.) Back in Seattle [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/09/IMG_20100829_1815103.jpg"><img class="alignleft size-full wp-image-432" title="IMG_20100829_181510" src="http://heidismets.com/blog/wp-content/uploads/2010/09/IMG_20100829_1815103.jpg" alt="" width="600" height="450" /></a></p>
<p>Last weekend I was in Brussels and saw this banner on a building in the European Union &#8216;office park&#8217;. Later I realized the banner might have been up since February so I would hardly call this breaking news (but as I never go to Brussels I had obviously not seen it before&#8230;.) Back in Seattle I did some research and found out the new logo was the result of a European-wide contest open to art and design students in which nearly 3,500 logo designs were submitted.</p>
<p>The winning so-called &#8220;Euro-leaf&#8221; logo is by Dusan Milenkovic, a student from Germany, who earned 63 percent of the vote after some 130,000 people voted online for one of three finalists.</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/09/eu_organic_logo.jpg"><img class="alignleft size-medium wp-image-426" title="eu_organic_logo" src="http://heidismets.com/blog/wp-content/uploads/2010/09/eu_organic_logo-300x201.jpg" alt="" width="300" height="201" /></a></p>
<p>This reminds me of the uprising of the <a href="http://www.aigaseattle.org/">Seattle AIGA chapter</a> against Bumbershoot&#8217;s planned logo contest. The Seattle chapter&#8217;s president Jeff Barlow summarized the objection perfectly by saying: &#8220;Imagine if it were attorneys or contractors: I want you 10 to build me a house and I&#8217;ll pay the one that I like.&#8221; Bumbershoot listened and decided against the contest.</p>
<p>Interesting that a large European Union design project was realized in a way that is frowned upon in the design community. I couldn&#8217;t find any objections to the contest online. However, Logo Factory did a <a href="http://www.thelogofactory.com/logo_blog/index.php/eu-organic-logo-design-winner/">blog entry on the subject</a> analyzing the design and explaining why not everyone is thrilled with the selected logo.</p>
<p>I didn&#8217;t see the logo appear yet on packaging in Holland and Belgium. I&#8217;d better take a trip to Europe again next year.</p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/eu-organic-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>bike branding</title>
		<link>http://heidismets.com/blog/bike-branding/</link>
		<comments>http://heidismets.com/blog/bike-branding/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 07:57:57 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=400</guid>
		<description><![CDATA[When you park your bike in Amsterdam it suddenly becomes clear why one would spend a free Saturday afternoon decorating his/her old ramshackle bike. By branding your bike you can save endless hours remembering where exactly you did park. A brown, grey or black bike just doesn&#8217;t do the job. Similar to any logo design [...]]]></description>
			<content:encoded><![CDATA[<p>When you park your bike in Amsterdam it suddenly becomes clear why one would spend a free Saturday afternoon decorating his/her old ramshackle bike. By branding your bike you can save endless hours remembering where exactly you did park. A brown, grey or black bike just doesn&#8217;t do the job. Similar to any logo design and branding exercise: the goal is to create something unique, recognizable, and memorable.</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/amsterdam_bikes.jpg"><img class="alignleft size-full wp-image-411" title="amsterdam_bikes" src="http://heidismets.com/blog/wp-content/uploads/2010/08/amsterdam_bikes.jpg" alt="" width="640" height="480" /></a></p>
<p>You can opt for a fun paint job:</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/branded-bike-2.jpg"><img class="alignleft size-full wp-image-412" title="branded bike 2" src="http://heidismets.com/blog/wp-content/uploads/2010/08/branded-bike-2.jpg" alt="" width="400" height="300" /></a></p>
<p>Or something more elaborate:</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/branded-bike.jpg"><img class="alignleft size-full wp-image-413" title="branded bike" src="http://heidismets.com/blog/wp-content/uploads/2010/08/branded-bike.jpg" alt="" width="476" height="500" /></a></p>
<p>And if creative bike decorating is not your thing, you go to this web site and order an &#8220;art bike&#8221;: <a href="http://www.artbikes.nl/">http://www.artbikes.nl/</a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/omafiets2.jpg"><img class="alignleft size-full wp-image-414" title="omafiets2" src="http://heidismets.com/blog/wp-content/uploads/2010/08/omafiets2.jpg" alt="" width="486" height="404" /></a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/omafiets13.jpg"><img class="alignleft size-full wp-image-415" title="omafiets13" src="http://heidismets.com/blog/wp-content/uploads/2010/08/omafiets13.jpg" alt="" width="486" height="404" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/bike-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Electric Graphics</title>
		<link>http://heidismets.com/blog/electric-graphics/</link>
		<comments>http://heidismets.com/blog/electric-graphics/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 09:35:08 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=401</guid>
		<description><![CDATA[When I saw this sign painted on a street in our Amsterdam neighborhood it was immediately clear what you can do here. Later I saw the whole thing in action! Note the separate, clever signage for electric scooters.]]></description>
			<content:encoded><![CDATA[<p>When I saw this sign painted on a street in our Amsterdam neighborhood it was immediately clear what you can do here. Later I saw the whole thing in action! Note the separate, clever signage for electric scooters.</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_1834051.jpg"><img class="alignleft size-medium wp-image-403" title="IMG_20100808_183405" src="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_1834051-300x207.jpg" alt="" width="300" height="207" /></a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_1835511.jpg"><img class="alignleft size-medium wp-image-405" title="IMG_20100808_183551" src="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_1835511-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_183537.jpg"><img class="alignleft size-medium wp-image-406" title="IMG_20100808_183537" src="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_183537-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_183438.jpg"><img class="alignleft size-medium wp-image-407" title="IMG_20100808_183438" src="http://heidismets.com/blog/wp-content/uploads/2010/08/IMG_20100808_183438-225x300.jpg" alt="" width="225" height="300" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/electric-graphics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>packed!</title>
		<link>http://heidismets.com/blog/packed/</link>
		<comments>http://heidismets.com/blog/packed/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:40:20 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=384</guid>
		<description><![CDATA[Looking for package design inspiration? Here you go. This window display has it all. And in case you are wondering, they sell everything edible except foie gras.]]></description>
			<content:encoded><![CDATA[<p>Looking for package design inspiration? Here you go. This window display has it all.<br />
And in case you are wondering, they sell everything edible except foie gras.</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/packaging11.jpg"><img class="alignleft size-full wp-image-389" title="packaging1" src="http://heidismets.com/blog/wp-content/uploads/2010/07/packaging11.jpg" alt="" width="600" height="450" /></a><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/packaging21.jpg"><img class="alignleft size-full wp-image-390" title="packaging2" src="http://heidismets.com/blog/wp-content/uploads/2010/07/packaging21.jpg" alt="" width="600" height="450" /></a><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/packaging31.jpg"><img class="alignleft size-full wp-image-391" title="packaging3" src="http://heidismets.com/blog/wp-content/uploads/2010/07/packaging31.jpg" alt="" width="600" height="450" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/packed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>snapshot m/f</title>
		<link>http://heidismets.com/blog/snapshot-mf/</link>
		<comments>http://heidismets.com/blog/snapshot-mf/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:54:33 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=375</guid>
		<description><![CDATA[Bad photo, fun design touch. Seen in Amsterdam restaurant Hemelse Modder (&#8220;Heavenly Mud&#8221;, referring to the Dutch name for chocolate mousse)]]></description>
			<content:encoded><![CDATA[<p>Bad photo, fun design touch. Seen in Amsterdam restaurant Hemelse Modder (&#8220;Heavenly Mud&#8221;, referring to the Dutch name for chocolate mousse)</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/hemelsemodder1.jpg"><img class="alignleft size-full wp-image-378" title="hemelsemodder" src="http://heidismets.com/blog/wp-content/uploads/2010/07/hemelsemodder1.jpg" alt="" width="600" height="519" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/snapshot-mf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I amsterdam</title>
		<link>http://heidismets.com/blog/i-amsterdam/</link>
		<comments>http://heidismets.com/blog/i-amsterdam/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 14:59:34 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=362</guid>
		<description><![CDATA[Ever since the Amsterdam tourist office came up with this slogan I have absolutely loved its cleverness. What a brilliant combo of copy and design. Simplicity rules. If you have good eyes you might find me and Hoyt&#8217;s brother and his girlfriend in this photo:]]></description>
			<content:encoded><![CDATA[<p>Ever since the Amsterdam tourist office came up with this slogan I have absolutely loved its cleverness. What a brilliant combo of copy and design. Simplicity rules.</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/Picture-212.png"><img class="alignleft size-full wp-image-366" title="Picture 21" src="http://heidismets.com/blog/wp-content/uploads/2010/07/Picture-212.png" alt="" width="322" height="49" /></a></p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/sergio_shirt.jpg"><img class="alignleft size-full wp-image-367" title="sergio_shirt" src="http://heidismets.com/blog/wp-content/uploads/2010/07/sergio_shirt.jpg" alt="" width="400" height="203" /></a></p>
<p>If you have good eyes you might find me and Hoyt&#8217;s brother and his girlfriend in this photo:</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/museumsquare1.jpg"><img class="alignleft size-full wp-image-371" title="museumsquare" src="http://heidismets.com/blog/wp-content/uploads/2010/07/museumsquare1.jpg" alt="" width="1001" height="422" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/i-amsterdam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>marqt</title>
		<link>http://heidismets.com/blog/marqt/</link>
		<comments>http://heidismets.com/blog/marqt/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:20:41 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=345</guid>
		<description><![CDATA[I was caught in a torrential downpour yesterday. Searching for a place to hide I suddenly found myself in Holland&#8217;s latest grocery concept. Marqt only sells &#8216;real food&#8217;, a fancy mix between a farmers market and a yuppie store. The overload of packaging and prepared foods plus the lack of whole foods and local produce [...]]]></description>
			<content:encoded><![CDATA[<p>I was caught in a torrential downpour yesterday. Searching for a place to hide I suddenly found myself in Holland&#8217;s latest grocery concept. Marqt only sells &#8216;real food&#8217;, a fancy mix between a farmers market and a yuppie store. The overload of packaging and prepared foods plus the lack of whole foods and local produce was not quite what I expected and it won&#8217;t become my regular store except&#8230;</p>
<p>I might have to go back to marvel at the cool design of the store and all the branding. Oh, and the food packaging. A downplayed style is what you&#8217;ll find at Marqt: make food look as if it came straight from the field by using butcher paper, handwritten labels and such.</p>
<p>Marqt is the most expensive grocery store I know so perhaps I&#8217;ll stick with the many outdoor markets around town where the fish is still wrapped in newspaper (and not because someone decided that this would make the fish look &#8216;real&#8217;.)</p>
<p><a href="http://heidismets.com/blog/wp-content/uploads/2010/07/marqt5.jpg"><img class="alignleft size-full wp-image-357" title="marqt" src="http://heidismets.com/blog/wp-content/uploads/2010/07/marqt5.jpg" alt="" width="783" height="1000" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/marqt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schrank 8</title>
		<link>http://heidismets.com/blog/schrank-8/</link>
		<comments>http://heidismets.com/blog/schrank-8/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 12:03:28 +0000</pubDate>
		<dc:creator>heidi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://heidismets.com/blog/?p=331</guid>
		<description><![CDATA[Schrank8 is a 1930s showcase cabinet originally from Germany. It’s now part of the living room &#38; studio of graphic designer Hansje van Halem in Amsterdam. Every two months an artist will be invited to fill the cabinet. I just missed my opportunity to check this one out. The blog is in English and is fun [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-332 alignnone" title="Schrank" src="http://heidismets.com/blog/wp-content/uploads/2010/07/Schrank.jpg" alt="" width="294" height="400" /></p>
<p>Schrank8 is a 1930s showcase cabinet originally from Germany. It’s now part of the living room &amp; studio of graphic designer Hansje van Halem in Amsterdam. Every two months an artist will be invited to fill the cabinet. I just missed my opportunity to check this one out. The blog is in English and is fun to follow for all lovers of the graphic arts: <a href="http://schrank8.blogspot.com/" target="_blank">http://schrank8.blogspot.com/</a></p>
<p>Visit Hansje&#8217;s web site too. She designed some of the Dutch stamps. <a href="http://www.hansje.net/" target="_blank">http://www.hansje.net/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://heidismets.com/blog/schrank-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

