• My Work
  • About
  • My Work
  • About
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Coterie_featured_2Coterie_featured_2
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Coterie Worklounge    BRANDING

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Tilth_featuredTilth_featured
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Tilth Alliance    BRANDING + CAMPAIGN

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ELKELK
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Yellowstone Migrations     BOOK DESIGN

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covercover
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Vision Zero    CAMPAIGN

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UCcoverUCcover
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Urban Cycling    BOOK DESIGN

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_coverYMCA_coverYMCA
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YMCA    CAMPAIGN

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elwha-coverelwha-cover
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Elwha   BOOK DESIGN

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G13CoverG13Cover
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Guild 13    LAYOUT + PRESENTATION

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summitssummits
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Climbing the Seven Summits    BOOK DESIGN

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top-view-1248949_1920top-view-1248949_1920
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Just Better    BRANDING + PACKAGING

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n-casc-ades-grid1n-casc-ades-grid1
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The North Cascades    BOOK DESIGN

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cover2cover2
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Washington's Pacific Coast    BOOK DESIGN

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CR gridCR grid
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75 Classic Rides    BOOK DESIGN

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ECcoverECcover
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Eco-Chic Home    BOOK DESIGN

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freedomfreedom
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Mountaineering    BOOK DESIGN

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covercover
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Reports, Campaigns & More    GALLERY

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covercover
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Book Covers   GALLERY

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coverRentercoverRenter
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Logos    GALLERY

Personal. Professional. Purposeful. Perceptive.

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© 2018

heidi smets

graphic design + art direction

 

my work | about

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I am an art director and graphic designer with 15+ years of experience creating compelling designs, simplifying complex information, developing brands, designing books, and providing art direction for campaigns. I create work that reflects my clients' values and goals. Want to work together? Get in touch.